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#108: Draw attention to sale items with this price strategy.

#108: Draw attention to sale items with this price strategy.

This pricing strategy lifted conversions by 25%.

Kendrick Wilson
June 19, 2024

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No. 108: Hey all,

Everyone wants a good deal. So make it look as good as possible.

If a customer can't quickly understand savings, they may lose interest and miss out on great items.

Here’s how to display your discounts to make sure they don’t miss out.

In this issue:

This week’s win: This pricing tactic lifted conversions by 25%.
In the news: How this beauty brand is making community-powered commerce a reality.
Quick tips: Three things you need to build a creative strategy.

WIN OF THE WEEK

For higher-priced products that are discounted, share % and $ savings on your listings to make your deals stand out.

Don’t leave anything to chance when it comes to discounts.

Showing your buyer how great of a deal you’re offering maximizes the chances they’ll take advantage of it.

Oftentimes, brands will only show percent savings. Other times, they will only show the flat dollar savings.

And sometimes – you show both.

When we presented BOTH percent and dollar savings for products on sale, conversions lifted by 24.5% for a luxury apparel brand.

Here’s Why It Worked

Buyers can see the exact price and dollar savings as they shop.

It worked because:

It was large discount (30%)
It was a mid- to high-priced product, which means the dollar savings were also notable.

Oftentimes, brands will only show percent savings. Other times, the dollar savings look more noteworthy. If both are significant, use them BOTH to make the sale feel dramatic.

If they were selling a low-priced product (say $10) then a $3 savings would not be as impactful as a “30% off” sale.

Similarly, for a $1,000 product (with a 10% discount), “$100 off” would likely be more effective than saying,“10% off.”

For high-priced products with a significant discount, showing both on product listings makes the sale feel like a steal in a quick glance.

Now, buyers can enjoy the satisfaction of scoring big.

⭐ Takeaway: For high-priced products with a high percentage discount, show percent and dollar savings to draw attention to sale items.

🕙 WHAT’S BREWING

Is ROAS dead? From behavior-based tactics to advanced metrics, find out what’s working NOW. Learn how to turn traffic into profit in this expert discussion hosted by Justuno: