#113: 2 ways to get more out of your collection pages.

No. 113: Hey all,

If you’re driving traffic from ads, collections pages are the first interaction most visitors will have with your brand.

By the time visitors reach the end of the page, if they haven’t found what they need…

…they’ll bounce.

Here’s how to avoid this.

In this issue:

• This week’s win: How to turn exit points into entry points on site.

• In the news: Why celebrity-founded brands are quietly pivoting.

• Quick tips: Don’t fall for these 3 best design practices.

WIN OF THE WEEK

At the end of your collections pages, add links and social proof to keep them shopping.

If your customer does not find what they need by the time they scroll to the bottom of your collections page, they will leave.

Here’s 2 ways to keep their attention and encourage further browsing.

#1 - Design a banner to offramp to other collections.

When in doubt, be a tour guide.

Show them exactly where to go next. Especially if you have a large catalog.

For a health brand that sells supplements, we designed a banner that links to 3 separate collections in one. This led to a 6.8% lift in conversions on desktop.

Keep visitors engaged and help them find what they’re looking for.

Instead of reaching a “dead-end” footer navigation or exiting the site altogether, buyers can view other collections right away.

#2 - Add testimonials to build trust and encourage browsing.

Your best reviews have the power to keep people on site.

Social proof validates your products and increases desire.

For one apparel brand, conversions lifted by 7% when we added a social proof section at the bottom of collections pages.

Use great testimonials to grab their attention. Real customer insights could even inspire visitors to swing back up the page for another look!

⭐ Takeaway: Keep visitors browsing at your “dead ends” with high-value collections and social proof.

🕙 WHAT’S BREWING

The most profitable marketing investment & how to harness it.

📣 IN CASE YOU MISSED IT

Match your homepage message to the buyer stage.

Don’t fall victim to these 3 design best practices.

Make it easy for customers to visualize your product in their lives.

🎯 NEWS

Why more celebrity-founded brands are pivoting or relaunching.

👀 LAST WEEK’S LETTER

How to use tone to increase conversions.

💡 TWEET OF THE WEEK

👊 STOUT SUCCESS

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That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen

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