#118: Want to sell more bundles? Change your product image. Here’s how.

No. 118: Hey all,

As summer winds down, it's a great time to rethink how you showcase your products.

Since customers can’t physically handle products in ecommerce, visuals are crucial.

For multiples especially (like bundles or subscriptions), showing more can mean selling more.

Here’s why.

In this issue:

• This week’s win: Use images that show volume for product bundles.

• In the news: 55% of Gen Z have made an online purchase via social media.

• Quick tips: Pricing tips for bundles and how to increase AOV without upsells.

WIN OF THE WEEK

Optimize your bundle product images to show volume and variety.

One of our clients is an outdoor CPG brand that sells bundles with up to a 1-year supply of products.

Only one problem: its product image showed only the packaging, failing to convey the actual volume and variety of contents.

We added multiple products to the image to demonstrate the bundled offer, leading to an uplift in conversions on both homepage and product pages.

Here’s Why it Worked

Visuals that show volume enhance the perceived value of your product.

This display of abundance and variety was more appealing than showing one product in the photo.

Why?

1. Volume Translates to Value: New imagery showed an array of products, communicating the value of the bulk purchase in one glance.

2. Customer Clarity: While the assortment wasn’t indicative of all contents, it gave customers a much clearer idea of what to expect, reducing uncertainty.

3. Engaging Visuals: The abundant display was more informative AND visually engaging, making it more likely to catch and retain attention.

People want more bang for their buck. Volume and variety drive sales, especially for higher-priced bulk offerings.

What Most Brands Do Wrong

Many brands fail to show their bundle product’s value in photos, so they opt for a standard packaging shot.

Don’t be afraid to show MORE in your images. It doesn’t have to look cluttered.

Instead of settling for a simple product shot, do your offer justice by showing the true value with imagery that depicts volume (using numbers, tasteful product overlays, etc.)

Steps to Try Today

Do your product photos adequately show the value of your bundle offers?

If not, experiment. Try an image that shows multiple items.

Then, test, review, repeat!

🕙 WHAT’S BREWING

Design product pages that convert. Watch and learn the exact framework we use.

📣 IN CASE YOU MISSED IT

Price bundles like this for higher conversions.

Two ways to increase AOV without upsells.

These two words on a collection title lifted product sales by 17%.

🎯 NEWS

55% of Gen Z have made an online purchase while browsing social media.

👀 LAST WEEK’S LETTER

#117: Here’s when NOT to recommend alternative products.

💡 TWEET OF THE WEEK

👊 STOUT SUCCESS

Want this for your store, too?

Book a strategy call with me.

That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen

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