- The Commerce Lab
- Posts
- #120: User-generated content lifts product page conversions by 32.4%
#120: User-generated content lifts product page conversions by 32.4%
Convert buyers with your customer images. Here's how.
No. 120: Hey all,
How’s the week?
Today we’re talking about user-generated content and its role in lifting product page conversions.
These images have an authenticity that studio shots can't match.
When customers see real people wearing your products, they’re intrigued. Trust and interest surge, and desire elevates.
User-generated images transform your product pages into stories that convert.
Here’s how.
In this issue:
This week’s win: Real customer images boost footwear brand’s PDP conversion rate.
In the news: Recent finds on the cost of slow shipping.
Quick tips: Using social media to increase revenue and short mobile reviews that sell.
New to The Commerce Lab? This is a 1min insight based on our experiments with 8-and 9-figure brands. Join thousands of brand owners, operators, and marketers 📈 Subscribe here.
WIN OF THE WEEK
Boost conversions on the product page with user-generated images.
A user-generated content section, “How it Looks on You,” was added under the buy box on a luxury footwear brand’s product page.
This addition locked in a 32.4% increase in product page conversion rate.
User-generated content works very well for luxury brands because an aspirational lifestyle is a KEY purchase driver.
Unlike polished professional shots, real photos from customers adds a tangible, functional flair to the product page and increases appeal.
It also narrows the gap between perception and reality by answering the questions:
“How will these look? Where can I wear them? Are they versatile? Do they look cool?”
Especially for fashion and apparel brands: show your products in real-life contexts.
Your credibility and trust will boost, and buyers will be encouraged to explore details and move towards a purchase.
⭐ Takeaway: Show the real, everyday look of your product with user-generated images to complement studio photos.
🕙 WHAT’S BREWING
Homepage redesign increases average revenue per user (ARPU) by 13%.
📣 IN CASE YOU MISSED IT
These short reviews boosted conversions on mobile.
Here’s how to use Instagram to increase revenue.
The most profitable brands I know obsess over this.
🎯 NEWS
The cost of slow shipping: a 23% cart abandonment rate.
👀 LAST WEEK’S LETTER
#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.
💡 TWEET OF THE WEEK
👊 STOUT SUCCESS
Want this for your store, too?
That's all for today.
If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.
And if you have any comments/questions, I'd love to hear them.
Until next time.
— Allen
 | Allen BurtBlue Stout |
Want to work together? Here are 3 ways I can help you:
If you liked this conversion win, see all previous wins here and read our collection of case studies here.
If you want shorter insights daily, follow me on Twitter and LinkedIn.
Want to work with myself and our team? Reply or click here to schedule a call.