- The Commerce Lab
- Posts
- #123: “What size do I need?” Use this trick to help customers choose.
#123: “What size do I need?” Use this trick to help customers choose.
Reduce returns and boost conversions 17% with model sizing info.
Allen Burt
October 02, 2024
No. 123: Hey all,
We know picking the right size can be a real challenge for customers.
The quicker they feel confident in their choice, the more likely they are to hit the 'buy' button.
For apparel and accessory brands, sizing is high stakes—and sometimes high anxiety.
Showing size details of models wearing your products is a helpful way to guide shoppers to the right size.
But just how big of a difference does it make?
When we moved the model sizing info for an apparel brand, conversions jumped dramatically.
Here’s how you can see the same for your store.
In this issue:
This week’s win: Prominent model sizing in the buy box boosts conversions.
In the news: Brands are rethinking holiday sales this year.
Quick tips: Tutorials enhance product understanding on collections pages.
New to The Commerce Lab? This is a 1min insight based on our experiments with 8-and 9-figure brands. Join thousands of brand owners, operators, and marketers 📈 Subscribe here.
🎯 WIN OF THE WEEK
Move model sizing higher up and display more prominently in the product page buy box to boost purchase confidence.
Some brands add a brief note about model size in a detailed drop-down section. Some add it to descriptions. Some don’t list it at all, leaving the customer to wonder.
We added model measurements directly above “add to cart” in the buy box for a luxury clothing brand.
This addition led to a 16.8% lift in conversions.
Model measurements above “add to cart” in the buy box offer immediate reassurance and quicker purchase decisions.
When buyers know the model's height, weight, typical size and how the item fits in the photo, it significantly reduces purchase anxiety.
Even better: it’s much easier for the customer to visualize themselves wearing the item.
Don’t make them waste time digging for the size info they need or bother emailing your team for a simple question.
Reduce returns, boost customer confidence, and increase impulse purchases with model sizing.
⭐ Takeaway: For fashion retailers, reduce size uncertainty with easy-to-see model measurements high in the buy box.
🕙 WHAT’S BREWING
Try these 3 upsells that always convert.
📣 IN CASE YOU MISSED IT
Your best reviews have the power to keep people shopping.
Why every business decision should be an experiment.
Why you should add tutorials to collections pages.
🗞️ NEWS
Brands are rethinking when to promote sales.
👀 LAST WEEK’S LETTER
Which button copy drives the most conversions?
💡 TWEET OF THE WEEK
👊 STOUT SUCCESS
Want this for your store, too?
What did you think of today's insight?Help make The Commerce Lab's next insights even more useful 🏆 |
Want to work together? Here are 3 ways I can help you:
🎯 If you liked this conversion win, see all previous wins here and read our collection of case studies here.
🎓 If you want shorter insights daily, follow me on Twitter and LinkedIn.
📈 Want to work with myself and our team? Reply or click here to schedule a call.
That's all for today.
If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.
And if you have any comments/questions, I'd love to hear them.
Until next time.
— Allen