#135: This product page message increases mobile conversions...

No. 135: Hey all,

The difference between a customer completing a purchase or abandoning their cart often isn’t about whether or not they want the product —

It’s about how easy it is to pay.

Most brands have express payment options…

But do they let customers know ahead of time?

Increase conversions on mobile by highlighting express payment options BEFORE checkout.

Here’s how.

In less than 1-minute, take away:

• An insight to test: Highlight express payment to increase impulse buys.

• A news highlight: The ecommerce trends that will define 2025 and beyond.

• Useful tips: Your “unique” site could be slowing customers down.

🎯 WEEKLY INSIGHT

Highlight express payment options to see an uptick in mobile conversions.

Your Buy Box messaging, that critical space next to the add-to-cart button, holds the power to sway your customers' decisions.

And on mobile, the stakes are even higher.

Before, the message “We're Committed to your Satisfaction” was listed by the add-to-cart button on a jewelry brand’s product page.

Instead, we tested two new variations:

1. “Express Payment Options Available”

2. “Free Shipping For Orders $150+”

Each contributed to a higher Average Order Value (AOV).

But MOBILE traffic saw the highest conversion increase with the first option under the add-to-cart button:

Convenience is bliss. Use it to your advantage.

A Satisfaction Commitment is a great sentiment.

But, right next to the add-to-cart button isn’t the most impactful place for it.

Offer them speed and ease instead.

With express payment, there is zero friction.

This test worked on mobile because entering a credit card on a phone is cumbersome and difficult.

Plus, a product like jewelry is a personal decision backed by emotions.

If it’s easy to checkout, it’s easy to follow through on their emotional decision.

Express payment = less work for customers.

Here’s why most brands fail at this.

Most brands recognize the power of persuasive messages next to the add-to-cart button.

But, most don’t TEST to see what variation works best for their audience on mobile vs. desktop.

Hard truth: your commitment to your customers (“Satisfaction Guaranteed”) is not a compelling enough reason for them to make a purchase.

Instead, highlight value-added features. Like Express Payment Options and Free Shipping.

These impact the convenience and speed of their purchasing process — this they care about.

⭐ Takeaway: Do you have a message next to your add-to-cart button on product pages?

Follow these pointers:

• Highlight your most valuable incentives

• Ensure that your message is optimized for both mobile and desktop

• Rotate your messaging themes

Try it and test!

🕙 WHAT’S BREWING

Custom landing page lifts conversions 54% for this jewelry brand.

📣 IN CASE YOU MISSED IT

An extra $1M in revenue is one test away.

Why your site is slowing visitors down.

Complacency is the biggest risk. Here’s why.

🗞️ NEWS HIGHLIGHT

The ecommerce trends that will define 2025 and beyond.

👀 FROM LAST WEEK

#134: What not to include on your product page.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Want this for your store, too?

Book a strategy call with me.

Want to work together? Here are 3 ways I can help you:

•  🎯 If you liked this conversion win, see all previous wins here and read our collection of case studies here.​

• 🎓 If you want shorter insights daily, follow me on Twitter and LinkedIn.​

•  📈 Want to work with myself and our team? Reply or click here to schedule a call.

That's all for today.

If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.

And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen