#131: Want to sell more bundles? Change your product image.

No. 131: Hey all,

In e-commerce, seeing is believing.

When selling multiple-products-in-one, just showing packaging isn’t always enough.

Display your bundles in one image to demonstrate the real value of your product.

Confusion is the enemy of conversion.

so show them exactly what they’re getting.

Here’s how.

In this 1-min read, you’ll learn:

• An insight to test: Maximize your visual impact for better conversions.

• A news highlight: Nearly 30% of shoppers will choose beauty for holiday gifts.

• Useful tips: Why return rates are rising and what to do about it.

🎯 WEEKLY INSIGHT

Optimize your bundle product images to show volume and variety.

In e-commerce where customers can’t physically handle products, visuals are crucial.

Our client, an outdoor CPG brand, has bundle offerings with up to a 1-year supply of products included.

Only one problem: the product image showed only the packaging, not the actual volume and variety of contents.

We added multiple products to the image to demonstrate the bundled offer, leading to an uplift in conversions on both homepage and product pages.

Here’s Why it Worked

Visuals that show volume enhance the perceived value of your product.

This display of abundance and variety was more appealing than showing one product in the photo.

Why?

1. Volume Translates to Value: New imagery showed an array of products, communicating the value of the bulk purchase in one glance.

2. Customer Clarity: While the assortment wasn’t indicative of all contents, it gave customers a much clearer idea of what to expect, reducing uncertainty.

3. Engaging Visuals: The abundant display was more informative AND visually engaging, making it more likely to catch and retain attention.

People want more bang for their buck. Volume and variety drive sales, especially for higher-priced bulk offerings.

What Most Brands Do Wrong

Many brands fail to show their bundle product’s value in photos, so they opt for a standard packaging shot.

Don’t be afraid to show MORE in your images. It doesn’t have to look cluttered.

Instead of settling for a simple product shot, do your offer justice by showing the true value with imagery that depicts volume (using numbers, tasteful product overlays, etc.)

Steps to Try Today

Do your product photos adequately show the value of your bundle offers?

If not, experiment. Try an image that shows multiple items.

Then, test, review, repeat!

🕙 WHAT’S BREWING

The 3 major changes that led to a 43% conversion bump in a Shopify Plus migration.

📣 IN CASE YOU MISSED IT

Your customers are your best salespeople. Here’s why.

Brands with $10-$20M in revenue have millions hidden in Google Analytics.

How to combat high returns without obliterating future sales.

🗞️ NEWS HIGHLIGHT

Nearly 30% of shoppers will purchase beauty as a holiday gift.

👀 FROM LAST WEEK

#130: This CPG pricing strategy boosted conversions by 18%.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Curious how we can help you?

Book a strategy call with me.

Want to work together? Here are 3 ways I can help you:

•  🎯 If you liked this conversion win, see all previous wins here and read our collection of case studies here.​

• 🎓 If you want shorter insights daily, follow me on Twitter and LinkedIn.​

•  📈 Want to work with myself and our team? Reply or click here to schedule a call.

That's all for today.

If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.

And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen