How to design Product Pages that convert

I have a special Tuesday edition of The Commerce Lab for you today.

What I’m about to share with you is the formula we use to design and launch high-converting product pages for 8 and 9-figure DTC brands.

And, this Thursday I’ll be going LIVE with our Head of Optimization to show you how you can apply this formula to your brand to increase conversions.

But first, some context.

Over the last 10 years, our team has run thousands of A/B tests for 100s of DTC brands.

Most of those A/B tests focused on the product page.

What we’ve learned is that most brands and agencies are really good at designing beautiful stores and product pages.

But, while the designs are beautiful, they lack the specific triggers needed to convert a first time visitor.

Let’s be honest, most brands just copy their competition or the latest trendy site design.

And ignore the fundamental buyer psychology of their customers.

It doesn’t matter what you sell.

All customers will go through 2 stages before making a purchase decision:

1) Emotional Desire

A subconscious wave of desire to buy your product. Either because they want or need it.

This decision is always rooted in emotion. And, you can manufacture this sense of desire on your product page.

2) Logical Justification

Once your visitor has decided they want what you are selling, they will then justify the decision with logic. But, not before asking themselves a series of questions.

This week on Thursday, I’m going to walk you through this exact 2 stage process, including the KEY QUESTIONS your customers are asking.

And show you how we design product pages that create a burning desire for your product, AND help visitors logically justify the decision to buy.

And I’ll wrap it up by analyzing a few top DTC brand sites to show you exactly how you can apply it to your product page.

Sign Up Below

📅 UPCOMING EVENTS

LIVE TRAINING: The Product Page Conversion Formula

What if you could design and launch a product page that’s guaranteed to convert new buyers?

Step 1: Learn what’s most important to different customers. 

Step 2: Organize this info the right way on the page. 

We’ll show you how - LIVE. 

Join us next week on Thursday, December 12th at 10am PT (1pm ET) for a FREE training. 

This one’s exclusive to you, our Commerce Lab reader.

Get ready to learn:

• The anatomy of a successful & high-converting product page.

• The exact layout we use for different verticals (CPG, fashion, apparel, beauty, health, etc).

• An action-packed teardown of popular brand product pages.

Then, ask all your questions LIVE with Blue Stout experts. 

Can’t make it? No worries. We'll share the recording with all who sign up.

That's all for today.

Until next time.

— Allen