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#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Increase revenue without increasing traffic. Here’s how.

Author

Allen Burt
January 08, 2025

No. 137: Hey all,

How do you keep momentum when paid advertising growth stalls?

JLUXLABEL, a fast-growing women’s apparel brand, hit a growth plateau after a 5-year surge in sales.

Their challenge: “How do we increase revenue from current traffic with NO additional ad spend?”

In just six months, our testing drove a 13% increase in revenue per visitor and lifted conversions by 9% across their store and app.

Here’s how we did it.

In less than 1-minute, take away:

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🎯 CASE STUDY INSIGHT

Fashion brand saw a 13% increase in revenue per visitor in 6 months.

JLux is a well-known fashion brand that saw massive growth – and QUICK.

For 5 years, it was go go go.

Until it stopped.

We hear it all the time: Our revenue growth is falling short of expectations, conversions have flatlined, and ad spend is up with no results.

They wanted to scale. But efficient, predictable, and profitable growth felt impossible.

That’s where JLux was when they came to Blue Stout.

In just 6 months of implementation, we increased the amount of revenue the site was generating by 13% for each visitor, with store and app conversions up 9%.

Here’s 3 standout tests that helped move the needle.

The Top Tests:

1: Make button text specific to the collection you’re featuring.

On their homepage, we edited call-to-action text to align with the featured category.

A general ‘Shop Now’ was changed to ‘Shop New Arrivals,’ lifting mobile conversions by 7.2% and increasing engagement by 31%.

Specific call-to-actions streamline the path to purchase and get customers shopping fast.

2: Move model sizing higher up in the buy box to boost purchase confidence.

We added model measurements above “add to cart” in the buy box for JLux, leading to a 16.8% lift in conversions.

For fashion retailers, it’s a no-brainer.

Make this information extra visible to boost conversions (and reduce returns).

3: Appeal to price sensitive shoppers with a bright background on sale badges. 

A brightly-colored background on sale badges increased revenue per visitor by 33% and conversions by 12.8%.

On collections, visitors can scan the whole catalog.

Why not use this space to draw attention to sales?

Highlight marked down items with a bright color that aligns with your brand.

The Full Results Breakdown:

  • Revenue Per Session (YOY): +13%

  • Conversion Rate of ALL Orders (Store + App) (YOY): 9%

  • 70% Test Success Rate

Now, JLux is enjoying the perks of continuous A/B testing that’s actually profitable – and pays for itself.

Curious how this could work for you?

🕙 WHAT’S BREWING

Want to increase conversions in your cart and checkout? Watch our digital training replay.

📣 IN CASE YOU MISSED IT

Fastest way to lift profits by 30% with no additional ad spend.

Position your buyer’s second purchase as an upsell.

Engage new visitors with specific collections on the homepage.

🗞️ NEWS HIGHLIGHT

The 5 ecommerce trends set to define 2025.

👀 FROM LAST WEEK

#136: This full site redesign drove a 43% bump in conversion rates.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

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That's all for today.

If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.

And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen