#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

No. 142: Hey all,

It’s tempting to push customers straight to checkout.

But if you have a large catalog, don’t skip out on the quick view cart.

Make yours an opportunity to cross-sell complimentary products.

Not just a spot to review orders.

Here’s how.

In less than 1-minute, learn:

• An insight to test: Upsell 3 similar products in the cart to increase revenue.

• A news highlight: This beauty brand is making community-powered commerce a reality.

• Useful tips: Social media increases revenue and short mobile reviews that sell.

🎯 WEEKLY INSIGHT

Use the quick view cart to show off your catalog and increase revenue per visitor.

Adding cart upsells CAN hurt conversions.

But not always.

For upsells in the cart, a couple of important pointers:

1. Complementary products only.

2. Use DATA!

   • What products are typically purchased together?

   • What products do you often see purchased second, when the first purchase is the product already added to the cart?

No matter what, always A/B test to ensure revenue per visitor increases.

Case in point:

When visitors decide your product is right for them and click to buy, they see a quick view cart.

In this sweet spot, share 3 complementary products. Like this:

For an outdoor CPG brand, we added 3 product recommendations in the quick view cart under "You May Also Like" text. It resulted in a 33.8% revenue increase per visitor.

Before, the cart was a place to review their order.

Now, it’s a dynamic spot to discover popular items they may have missed.

This works especially well for CPG brands that offer products that complement each other.

Or, food brands with multiple flavors (as customers naturally want to try a variety).

For customers, it’s helpful and personal.

They have fewer missed opportunities for cool products, you have more revenue per visit.

As always, test!

⭐ Takeaway: Add 3 complementary product upsells in the cart to show off your catalog and increase revenue.

🕙 WHAT’S BREWING

Product page redesign for designer fashion brand lifts conversions 23.4%.

📣 IN CASE YOU MISSED IT

These short reviews boosted conversions on mobile.

Here’s how to use Instagram to increase revenue.

The most profitable brands I know obsess over this.

🗞️ NEWS HIGHLIGHT

How one beauty brand is making community-powered commerce a reality.

👀 FROM LAST WEEK

#141: How to use tone to increase conversions.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

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See you next time.

— Allen