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#133: Custom landing page lifts conversions 54% for this jewelry brand.

#133: Custom landing page lifts conversions 54% for this jewelry brand.

Plus, the 2 types of social proof sections you need.

Allen Burt
December 11, 2024

No.133: Hey all,

Purchase decisions hinge on relevance and proof.

Catchy ad copy and flashy designs will only get you so far.

Without a message that speaks directly to your audience and proof to back it up, it’s just noise.

For Made by Mary, a luxury jewelry brand, we tailored their landing page to a very specific segment: gift-givers.

By aligning the product’s pitch and proof with what gift-givers care about, we created a compelling, custom story that resonated.

It’s how they converted 54% more of their best-selling earrings.

Here’s the 3 sections that sealed the deal.

In less than 1-minute, take away:

An insight to test: How this 8-figure jewelry brand lifted product conversions by 54%.
A news highlight: Winners and losers of Black Friday 2024.
Useful tips: If you’re tired of seeing cart abandonment on first visit, do this.

New to The Commerce Lab? This is a 1min insight based on our experiments with 8-and 9-figure brands. Join thousands of brand owners, operators, and marketers 📈 Subscribe here.

📅 UPCOMING EVENTS

LIVE TRAINING: The Product Page Conversion Formula

What if you could design and launch a product page that’s guaranteed to convert new buyers?

Step 1: Learn what’s most important to different customers.

Step 2: Organize this info the right way on the page.

We’ll show you how - LIVE.

Join us tomorrow Thursday, December 12th at 10am PT (1pm ET) for a FREE training.

This one’s exclusive to you, our Commerce Lab reader.

Get ready to learn:

The anatomy of a successful & high-converting product page.
The exact layout we use for different verticals (CPG, fashion, apparel, beauty, health, etc).
An action-packed teardown of popular brand product pages.

Then, ask all your questions LIVE with Blue Stout experts.

Can’t make it? No worries. We'll share the recording with all who sign up.

🎯 WEEKLY INSIGHT

The 3 sections that lifted conversions 54% on Made by Mary’s custom landing page.

This luxury jewelry brand’s best-selling product is the ‘Live in Hoop’ earrings.

We developed a custom landing page targeted to the gift-giving segment of their customers only.

This allowed us to craft a specific story and use social proof to sell the outcome.

First, we added a headline to sell the product’s main benefit: 24/7 wear and longevity.
Then, we included a carousel of social proof from 5 major publications, each with a short quote tailored to gift-givers.
We included 1 customer testimonial under the product name, and ended with a section of 3 specific quotes that back up the product’s long-wear.

Finally, we added an upsell after the product details to give customers a chance to add-on and complete the look.

Conversions boosted by a whopping 54% as compared to the product page for the same product.

Instead of trying to appeal to all customers, we set out to answer the emotional and logical questions the gift-giver cares about and back these up with proof.

“Will my partner/friend/sister reach for these daily?”

“Do they last a long time?”

“Do they look good?”

⭐ Takeaway: Craft a custom landing page for your leading product with testimonials and proof that move a specific customer to buy.

Try it and test!

"I love the fast-paced testing. And the results pay for the service fees! I can't say that about a lot of our other vendors. If you're an 8-figure ecommerce brand, I highly recommend."

Taylor Moody, COO | Made By Mary

🕙 WHAT’S BREWING

Product page redesign for designer fashion brand lifts conversions 23.4%.

📣 IN CASE YOU MISSED IT

For 8-figure brands, CRO testing is an asymmetric investment.

Tired of customers abandoning cart on first visit? Do this.

Want to sell more bundles? Change your product image.

🗞️ NEWS HIGHLIGHT

The holiday season is now a crowded marketplace of endless deals.

👀 FROM LAST WEEK

#132: 3 ways to use repeat-buyer data to increase revenue.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Want this for your store, too?

Book a strategy call with me.

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That's all for today.

If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.

And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen