#140: “What size do I need?” Use this trick to help customers choose.

No. 140: Hey all,

Choosing the right size apparel can be tough on a customer.

Sizing is high stakes—and often high anxiety.

You want your buyers to feel confident in their choice BEFORE they checkout.

But just how big of a difference does sizing clarity make?

Find out below.

In less than 1-minute, take away:

• An insight to test: Prominent model sizing in the buy box boosts conversions.

• A news highlight: 40% of consumers support brand “trend-jumping”.

• Useful tips: Create a sense of urgency with real visitor numbers.

🎯 WEEKLY INSIGHT

Move model sizing high in the product page buy box to boost purchase confidence.

Some brands add a brief note about model size in a detailed drop-down section.

Some add it to descriptions.

Some don’t list it at all — leaving the customer to wonder.

We added model measurements directly above “add to cart” in the buy box for a luxury clothing brand.

This led to a 16.8% lift in conversions.

Model measurements above “add to cart” offers immediate reassurance.

With that comes quicker purchase decisions.

Listing the exact model's measurements and typical size reduces purchase anxiety.

Beyond stats, buyers are able to see how the product looks on the body.

Armed with this info, customers can visualize themselves wearing the item.

Don’t make them dig for the size info they need.

Reduce returns.

Boost customer confidence.

Increase impulse purchases.

All by listing your model sizing.

⭐ Takeaway: For fashion retailers, reduce size uncertainty with easy-to-see model measurements high in the buy box.

🕙 WHAT’S BREWING

Homepage redesign increases average revenue per user (ARPU) by 13%.

📣 IN CASE YOU MISSED IT

Create a sense of urgency with real visitor numbers.

The most profitable marketing investment & how to harness it.

Tired of customers abandoning cart on first visit? Do this.

🗞️ NEWS HIGHLIGHT

40% of consumers support brand trend-jumping.

👀 FROM LAST WEEK

#139: Which is more effective: reviews, press, or endorsements?

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Ready to talk shop? Book a strategy call with me.

Let’s work together. Here are 3 ways I can help:

•  🎯 Like this insight? See all previous wins here and collection of case studies here.​

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•  📈 Ready to work together? Get on my calendar here.

That's all for today.

If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.

And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen