#146: When to hide your product's price.

No. 146: Hey all,

Sharing your prices too early can scare customers away.

Don't let pricing be the first conversation.

Build value before revealing cost.

When done right, this approach boosts conversions.

Here's why it works and when to try it.

• An insight to test: Save the pricing conversation for your product page. Here’s why.

• A news highlight: Amazon sales rose despite the ‘economic blackout’ consumer boycott.

• Useful tips: For a $20M brand, a single design mistake could cost you $1M.

🎯 WEEKLY INSIGHT

Hide product pricing on your homepage for high-end or complex products.

It might seem counterintuitive to show products without pricing on your homepage.

We removed the price from a home decor brand’s product listings.

The result? A 10.9% increase in conversion rates.

When customers first encounter your brand, they don't yet understand:

• The value of your product

• The craftsmanship behind it

• Benefits and why yours is different from the competition

The more expensive the product, the more touchpoints are needed to tell the story so customers understand the value.

If you list the price too soon, they could bounce.

Your homepage's job is to spark curiosity.

Get potential customers to click through to the product page where you can tell your full story.

But! This price-silence approach isn't universal.

This strategy works best for high-end or complex products, or when your prices are higher than competitors and customers need to understand why.

Show compelling product photos that attract interest, but save the price reveal for later in the customer journey.

⭐ Takeaway: Use your homepage to create intrigue. Save the detailed pricing conversation for your product page.

Try it and test!

🕙 WHAT’S BREWING

Custom landing page lifts conversions 54% for this jewelry brand.

📣 IN CASE YOU MISSED IT

For a $20M brand, a single design mistake could cost you $1M.

Remove this distraction from your homepage.

Double down on data-backed knowledge only YOU have.

🗞️ NEWS HIGHLIGHT

Amazon saw resilient sales performance during the recent 'economic blackout' boycott.

👀 FROM LAST WEEK

#145: Get returning customers shopping quicker. Here’s how.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

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That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen