#148: How OSEA increased sales from samples by 84x.

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No. 148: Hey all,

Most free samples never convert.

Brands send them hoping for a spike in sales.

But without a follow-up strategy, most samplers forget to buy.

OSEA tried something different.

Instead of crossing their fingers, they used Stamped’s Repeat-powered automation to send personalized, perfectly timed reminders.

The result? An 84x increase in conversions compared to their old manual Klaviyo flow.

Now, this exact strategy is plug-and-play inside Stamped’s Plays Library—a completely free, open-source collection of retention tactics.

Here’s why it works (and how to test it).

Read time: 2 minutes

🎯 WEEKLY INSIGHT

OSEA’s exact strategy to increase your conversions from samples by 84x.

I used to think samples would sell themselves.

Send one out, cross your fingers, and hope they return to buy.

But most customers forget. They get distracted and move on.

While digging through Stamped’s open-source Plays Library, I found a strategy that flips this completely: The Sample Upsell Play.

It’s built around a simple idea: follow up with intent.

OSEA tested this by using Stamped’s Repeat-powered automation to send personalized emails after a sample was delivered.

Each message linked directly to a pre-loaded cart with the full-size version—zero friction, no thinking required.

Here’s why it worked:

✅ Samples spark intent—OSEA followed up at the exact right moment.

✅ Zero friction—the pre-loaded cart made checkout effortless.

🚀 The results?

Old: Manual sample flow (Feb–May): 1 order from 937 recipients.

New: Repeat-powered automation (June–Sept): 152 orders from 79,580 recipients — an 84x lift.

You can access this exact strategy inside the Plays Library—along with 100+ other flows and banners designed to drive repeat purchases.

⭐ Takeaway: Don’t let free samples go to waste. Follow up with the right message at the right time and turn intent into actual revenue.

That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen