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- #150: Where to put expert endorsements for higher conversions.
#150: Where to put expert endorsements for higher conversions.
This move boosted revenue per visitor by 84%.
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No. 150: Hey all,
Before we get started, tomorrow I’m going live to show you how to build landing pages that actually convert.
Join us and we’ll even review your landing pages in real time.
Back to today’s takeaway…
If someone influential backs your product, don’t bury it.
Put the quote where it drives action, but only if your audience knows and trusts the source.
Reach means nothing without relevance.
Here’s how to turn the right endorsement into revenue.
An insight to test: Feature your most recognizable endorsement, like a celebrity shoutout, at the top of your homepage to boost credibility and catch attention.
Live Training: How to Design Landing Pages
Useful tips: Don’t fall for these 3 best design practices.
Read time: 3 minutes
📅 EVENT TOMORROW:
The Landing Page Conversion Formula
Do you want to increase your conversion rates from cold traffic using high converting landing pages?
Landing Pages are an essential tool in your toolbox.
But, only if you know how to use them correctly.
That’s why we are going to show you exactly how to design and launch a landing page that’s guaranteed to convert new buyers for your specific product.
Join us LIVE tomorrow, Thursday, April 10th at 9am PT (12pm ET) for a FREE training.
Get ready to learn:
The anatomy of a high-converting landing page.
The exact layout we use for different verticals (CPG, fashion, apparel, beauty, health, etc).
An action-packed teardown of popular brand landing pages.
Then, ask all your questions LIVE with Blue Stout experts.
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🎯 WEEKLY INSIGHT
Identify your highest-impact endorsements and feature them on the homepage to command attention & convert.
We noticed two huge industry names within testimonials for a fitness brand. So we isolated them into their own section and pulled them to the very top of the homepage.
The result? A 19.27% lift in conversions and 84.31% increase in revenue per visitor.
For the wellness industry, celebrity reviews build trust.
They immediately show customers that you’re in with the top influencers of your industry.
Well-known endorsements can build trust fast. But only if they align.
If your product is backed by a recognizable expert your audience knows and trusts, highlight that quote high on the homepage.
It can outperform standard reviews, but only when the validation feels relevant and credible.
Prove your popularity with these testimonials front and center.
Go test for yourself and increase purchase confidence.
⭐ Takeaway: If your brand has expert or influencer endorsements, give them their own space. They carry more weight than standard reviews if they’re easy to spot and clearly separated from everyday testimonials.
Try it out!
🕙 WHAT’S BREWING
How this CPG brand saw a 62x ROI in just 90 days.
📣 IN CASE YOU MISSED IT
Match your homepage message to the buyer stage.
Don’t fall victim to these 3 design best practices.
Make it easy for customers to visualize your product in their lives.
🗞️ NEWS HIGHLIGHT
Don’t wait: 3 reasons to advance your identity strategy in 2025.
👀 FROM LAST WEEK
#149: The distraction killing your product page conversions.
💡 ALLEN’S QUICK TIP
👊 STOUT SUCCESS
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That's all for today.
If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.
And if you have any comments/questions, I'd love to hear them.
Until next time.
— Allen