#153: Swap your first product image for an infographic. Here’s why.

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No. 153: Hey all,

What buyers see first on your product page shapes what they do next.

If they can’t quickly spot the facts they care about, they’ll leave.

In CPG especially, show your value proposition right away to answer questions fast.

Here’s how to do it in your FIRST image.

In less than 2-minutes, take away:

• An insight to test: Swap your packaging image for an infographic. Here’s why.

• A news highlight: Here’s what consumers are snapping up or putting off due to tariffs.

• Useful tips: How to shift attention away from price.

Read time: 1.5 minutes

🎯 WEEKLY INSIGHT

In CPG, show key product facts in the first image to stand out from the competition and inspire quick purchases.

The first few seconds on the product page are make or break.

In a saturated market where products all look the same, stand out with feature-packed images.

Infographics as your FIRST image allow you to share clear facts (and benefits) up front that customers care about.

We tested it:

Instead of leading with plain packaging for their Vanilla Protein Powder, a nutrition brand loaded a feature-rich image that showed:

• 25g protein per serving

• 3 ingredients only

• Vegan, gluten-free, GMO-free

• No additives or soy

• 140 calories, 5g sugar

It resulted in a 6.7% lift in total conversion rate, with a 9.1% lift on desktop and 3.0% lift on mobile.

In one glance, shoppers could see exactly why this product was different without reading a word.

It answered key questions immediately. No hesitation necessary.

Here’s why this matters:

In a crowded CPG market, most brands blend in.

Clear, immediate facts cut through the noise and lift conversions.

If you make customers work, you lose them.

⭐ Takeaway: Selling CPG products? Make your first image work harder by leading with a feature-rich graphic.

And as always, test!

🕙 WHAT’S BREWING

The cart & checkout features increasing conversions for 8-and-9-figure brands in 2025.

📣 IN CASE YOU MISSED IT

Present “out-of-stock” items like this to boost sales.

Remove friction to increase impulse shopping.

How to shift attention away from price. 

These two upsells added 24% in revenue. 

🗞️ NEWS HIGHLIGHT

Buy now, stock up or delay: here’s what consumers are snapping up or putting off due to tariffs.

👀 FROM LAST WEEK

#152: Here’s where live “FOMO” purchase alerts still work.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Ready to talk shop? Book a strategy call with me.

Let’s work together. Here are 3 ways I can help:

•  🎯 Like this insight? See all previous wins here and collection of case studies here.​

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That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen