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  • #154: Want faster purchases on mobile? Try this on your collections page.

#154: Want faster purchases on mobile? Try this on your collections page.

How a supplement brand used badges for a boost in mobile conversions.

May 07, 2025

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No. 154: Hey all,

Hey all,

Mobile shoppers don’t browse. They scan.

And when every product starts to look the same, they bounce.

That’s where sharp, specific attribute badges come in.

This isn’t about adding a simple “New” or “Sale” badge, though.

It’s about using smart visual cues that help customers quickly understand what makes a product worth considering.

They want to skip the scrolling and feel confident choosing (without opening five tabs).

Done right, badges are decision-makers.

Here’s how to use them to drive faster purchases across a large catalog.

In less than 3-minutes, take away:

👋 Want customers to spend more every time they shop?

CONQUERing, a jewelry brand using Stamped, built a simple loyalty program offering 10% and 20% discounts. New customers get 10% off their first purchase, but loyalty members need to spend $300 to unlock the 20% reward.

The results?

  • 80% of redeemers wait for the 20% discount.

  • Those orders have a 50% higher AOV and 93% larger basket size.

Yes, margin is lower per order, but bigger baskets drive 25 to 50% higher contribution dollars. This lower margin is a smart tradeoff to incentivize more and higher purchases.

This insight comes from the Stamped Loyalty Benchmark Report, featuring data from 1,000+ brands.

Read time: 2.5 minutes

🎯 WEEKLY INSIGHT

Help customers make faster purchase decisions with specific attribute badges.

For brands with large catalogs, especially in categories like supplements or wellness, collection pages can get overwhelming fast.

You’ve got powders, capsules, blends, bundles…and most look nearly identical at a glance.

Enter: specific attribute badges.

For one supplement brand, we tested adding product attribute tags that highlighted key distinctions directly on the collection grid:

  • Best sellers (“Best seller”)

  • Limited edition (“Limited drop”)

  • Fan favorites (“Staff pick”)

  • Sold out items (“Back soon”)

These resulted in a 12.3% increase in revenue per visitor and a 4.6% lift in mobile conversions.

Before, “New!” was the only badge in use.

Filters help, but badges stop the scroll.

They give shoppers instant cues to act faster.

Now, visitors can spot the most popular or time-sensitive items before clicking.

The specific badges also gave shoppers subtle but critical context to these questions:

  • Which product do others trust?

  • What’s seasonal or about to sell out?

  • Which product could enhance my daily routine?

Choice overload kills momentum.

Attribute badges are product signposts that reduce friction by giving customers permission to act faster – with confidence.

⭐ Takeaway: For crowded catalogs, use specific badges to lead buyers to the right product faster.

🕙 WHAT’S BREWING

The 4 design changes that drove a 19% purchase increase for Unclaimed Baggage.

📣 IN CASE YOU MISSED IT

Don’t fall victim to these 3 design best practices.

Make it easy for customers to visualize your product in their lives.

🗞️ NEWS HIGHLIGHT

OpenAI wants to buy Chrome and make it an “AI-first” experience.

👀 FROM LAST WEEK

#153: Swap your packaging image for an infographic. Here’s why.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen