#155: How HigherDOSE boosted revenue by repositioning their products.

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No. 155: Hey all,

Hey all,

“How do you introduce a complex product catalog to first-time visitors?”

We run into this question often.

You don’t want to lose potential customers before they understand what you sell and which product is right for them.

That was HigherDOSE's problem as a premium wellness tech brand with a complex catalog.

A diverse range of high-end products was overwhelming to their new visitors and created friction.

Our solution: We reimagined how visitors engage with the HigherDose product line. Then, we went about restructuring how products are introduced to site visitors, with each change validated through an A/B test to measure its revenue impact.

The results: An improved site experience for new visitors and a $6M impact on revenue.

Here’s how we did it.

In less than 3-minutes, take away:

• An insight to test: How HigherDOSE increased revenue through repositioning to new customers.

• A news highlight: Learn how to raise prices without hurting conversions.

• Useful tips: The most profitable brands I know obsess over this.

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Read time: 3 minutes

🎯 CASE STUDY INSIGHT

HigherDOSE added $6M in revenue by changing how they introduced customers to their products.

A large catalog can be overwhelming for first-time visitors—especially when it features high-tech products that require explanation.

HigherDOSE needed a more intuitive way to guide new customers through their specialized product line.

Here are 4 strategic optimizations that stood out (out of over 34 optimizations that we implemented) with each validated through A/B testing:

1: Lead with individual products before bundles.

If you have complex products, don’t introduce bundles first.

Nurture new visitors with accessible best-sellers instead.

Then, introduce bundles once customers understand your product range.

Like this:

We reordered the "Shop All" collection page to feature individual, lower-cost items before bundles.

The Results:

• 25.4% lift in conversions

• 5.9% increase in average order value

• $959K 6-month revenue impact

2: Explain the “why” behind bundles.

We added short intro copy to the bundles collection page, showing that each was curated to maximize benefits.

Clearer framing reduced price-point friction and helped visitors see each product as essential to achieving their goals.

The Results:

• 7.2% lift in conversion rates

• 3.5% higher revenue per visitor

• 1.2% lower bounce rate

3: Use emotional, benefit-led copy on the homepage.

Wellness investments are always emotional.

We replaced generic copy on the homepage with aspirational messaging to connect with customer motivations.

Before: “Wellness tools to ignite vitality from the inside out.”

After: "Elevate your daily health and beauty rituals."

This shifted the perception of the product from a tool to an essential part of their lifestyle ritual.

Your value proposition is the first thing many customers see.

Make it strong, relatable, and aspirational.

The Results:

• 6.6% increase in conversion rates

• 5.2% rise in revenue per visitor

• $402K projected revenue increase over 6 months

4: Reposition key product benefits as “why” statements.

We replaced technical descriptions on product pages with customer-facing benefits (like “reduce stress,” “boost mood,” and “improve energy”) to match what new customers were really looking for.

This small shift reduced cognitive load and made high-end wellness devices feel easy to understand and integrate.

The Results:

• 10.3% lift in CVR for key products and a 1.4% lift in CVR for ease-of-use benefit messaging (especially for best-sellers like the Sauna Blanket)

⭐ Takeaway: Introduce new visitors to your complex catalog with clear entry points. Lead with accessible products, frame bundles clearly, and add emotion to your copy.

The Overall Impact for HigherDOSE

• In less than 12 months, our optimizations delivered:

• New customer growth: +12.8% (Year-over-Year)

• Average order value: +1.5% (YoY)

• Repurchase rate: +6.9% (YoY)

• Total incremental revenue: $6,250,408

Curious how this could work for your brand?

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🕙 WHAT’S BREWING

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💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

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Until next time.

— Allen