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- #156: What most brands get wrong about collection pages.
#156: What most brands get wrong about collection pages.
It’s not the copy itself. It’s where it shows up.
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No. 156: Hey all,
This Thursday, we’re going LIVE to show you how to raise prices without losing customers.
If you’ve been thinking about a price increase, don’t miss this.
Plus: we’ll answer your questions in real time.
Back to today’s insight…
Many brands lead with a heartfelt block of copy on collection pages.
Great storytelling is powerful. But - it’s not always what the customer needs upfront.
Product visuals do most of the selling in categories where browsing speed or comparison drive the purchase (like fashion).
Save the story for after they’ve started shopping.
Here’s the formula that speeds up purchases AND inspires with story.
In less than 3-minutes, take away:
An insight to test: For fashion brands, move products up on collections and story copy down.
A live training: Learn how to raise prices without hurting conversions.
Useful tips: These short reviews boosted conversions on mobile.
Read time: 2.5 minutes
📅 EVENT TOMORROW:
The Product Pricing Formula:
How to Increase Product Prices and Profit, without Hurting Conversion Rates
Do you want to increase your product prices?
But, are you concerned that higher prices will hurt overall store conversion rates, revenue and profits?
Many brands right now are considering increasing their prices as a way to improve profits or offset costs from rising tariffs, supply chain expenses or inflation.
But, how much can you raise prices without negatively impacting your business?
We’ll show you exactly how to find out.
By using a safe and accurate testing process you can identify the exact price increase that is tolerated by your customers, without negatively impacting your store’s conversion rates or profit per user.
Join us LIVE tomorrow Thursday, May 22 at 11am PT (2pm ET) for a FREE training, where we will outline the step by step the process we use with 8 and 9-figure brands to optimize pricing.
This one’s exclusive to you, our Commerce Lab reader.
Get ready to learn:
How to test product pricing to find the “sweet spot”
The exact pricing model used by 8 and 9 figure brands to increase profits
When you should increase shipping thresholds and shipping costs
The metrics to track and how to measure them
Then, ask all your questions LIVE with Blue Stout experts.
Can’t make it? No worries. We'll share the recording with all who sign up.
🎯 WEEKLY INSIGHT
Move copy below products on collection pages for quicker shopping.
Because faster access to products means faster conversions.
For fashion brands especially, product-first layouts tend to perform best.
We tested this by moving hero copy below the product grid on a fashion brand’s collection page.
The original layout had an expandable story paragraph above the products to set the tone.
But on mobile, it pushed items so far down the page that it slowed browsing.
Switching to a products-first, story-second format increased mobile conversions by 8.2%, with a 6.9% lift overall.
Here’s what we learned:
Shoppers don’t need your brand story to start exploring.
They need immediate access to products so they can begin scanning and comparing.
Save storytelling for the product page once the customer is already interested.
That’s where narrative builds relevance, reinforces value, and nudges them to buy.
⭐ Takeaway: Make products the priority and move your collection copy down to get customers shopping quickly.
Try it out!
🕙 WHAT’S BREWING
Custom landing page lifts conversions 54% for this jewelry brand.
📣 IN CASE YOU MISSED IT
These short reviews boosted conversions on mobile.
Here’s how to use Instagram to increase revenue.
The most profitable brands I know obsess over this.
🗞️ NEWS HIGHLIGHT
Amazon launches pause ads and shoppable features to Prime Video.
👀 FROM LAST WEEK
#155: How HigherDOSE boosted revenue by repositioning their products.
💡 ALLEN’S QUICK TIP
👊 STOUT SUCCESS
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Until next time.
— Allen