#162: The fastest way to connect with buyers on mobile.

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No. 162: Hey all,

Product pages often jump straight into the specs: size, color, finish.

But on mobile, this can mean skipping right past the why.

So we tested a small copy tweak just above the product options for a home decor brand.

A quick line, right where it counts.

It helped shoppers feel something before choosing anything.

Let’s break it down below.

In under 2 minutes, take away:

• An insight to test: Make one-liners on the product page your next conversion tool.

• A news highlight: How a TikToker’s beauty brand made $1 million in 8 minutes.

• Useful tips: The biggest mistake I see DTC brands make.

Read time: 1.5 minutes

🎯 WEEKLY INSIGHT

Encourage mobile shoppers to connect emotionally by adding one line of copy above your product variants.

For an art poster brand, we tested a tweak to the product page:

→ A short, benefit-focused line added just above the variant selector (on mobile).

Think: “Museum-grade quality. Designed to preserve your best memories.”

or “Frame the moment you want to see every day.”

One powerful sentence that connected the product to the benefit resulted in a 3.4% lift in overall conversion rate, with 20.8% lift on mobile.

Mobile shoppers move fast.

They skim. They don’t read every detail.

And when the first thing they see is dimensions or material details, it’s hard to feel anything about the product.

But lead with a clear, human-centered benefit?

Now they’re invested before the specs even load.

This one-liner also helped the product feel less transactional and more like a meaningful purchase they’ve considered (which is important for decor, art, and gifts).

⭐ Takeaway: Add a short, scannable description above your variant selector on mobile to connect to your customer before specifics.

Frame the emotional or quality payoff instead of starting out cold.

It’s one of the easiest ways to prime action (and increase conversions).

Then, test it out!

🕙 WHAT’S BREWING

Here’s how to design homepages that convert.

📣 IN CASE YOU MISSED IT

The biggest mistake I see DTC brands make.

Your customer’s second purchase is your next upsell.

How to create urgency with JUST visitor data.

🗞️ NEWS HIGHLIGHT

How a TikToker’s beauty brand made $1 million in 8 minutes.

👀 FROM LAST WEEK

#161: One reason your cart isn’t converting.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Ready to talk shop? Book a strategy call with me.

Let’s work together. Here are 3 ways I can help:

•  🎯 Like this insight? See all previous wins here and collection of case studies here.​

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That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen