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- #164: Want larger orders? Make your upsells relevant.
#164: Want larger orders? Make your upsells relevant.
This PDP tweak drove 17.3% more revenue per visitor.
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No. 164: Hey all,
Upsells convert best when they don’t feel like upsells.
They’re not forced. They’re relevant.
Case in point: we added a two-part upsell to a wellness CPG brand’s product page.
Showing relevant value at the right time resulted in a 17.3% lift in revenue per visitor.
Give shoppers a reason to say yes to more.
Here’s how.
An insight to test: Subtle yet specific upsells on the product page lift revenue.
A news highlight: How Walmart wants to redefine itself to a high-income e-comm audience.
Useful tips: How approval helps to validate shopping choices.
Read time: 1.5 minutes
🎯 WEEKLY INSIGHT
Pair relevant savings with useful products to make your offer feel intentional, not pushy.
Here’s what we tested:
→ Added a “Buy 2 and Save” callout right next to the Add to Cart button
→ Refreshed the “You May Also Like” section to feature complementary (not generic) products
These tweaks worked together to create a natural next step: buyers saw clear savings and useful suggestions with no friction.
This two-part upsell strategy drove a 17.3% lift in revenue per visitor.
Why it worked:
The value was obvious (save when you buy more)
The recommendations were relevant (kid-friendly products bundled together)
The timing hit just right: before the checkout friction sets in
Even better? The bundle didn’t feel forced. Pairing related items made the offer feel intentional, not pushy.
⭐ Takeaway: Focus on relevance. Offer clear savings and useful product pairings to boost order values without feeling forced.
🕙 WHAT’S BREWING
The 4 design changes that drove a 19% purchase increase for Unclaimed Baggage.
📣 IN CASE YOU MISSED IT
Maximize your visual impact for better conversions.
This CPG pricing strategy boosted conversions by 18%.
How approval helps to validate shopping choices.
🗞️ NEWS HIGHLIGHT
How Walmart is looking to redefine itself to high-income e-commerce shoppers.
👀 FROM LAST WEEK
#163: Rishi Tea: A redesign didn’t lift conversions. But THIS did.
💡 ALLEN’S QUICK TIP
👊 STOUT SUCCESS
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Until next time.
— Allen