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- #165: Is your homepage saying the right things in the wrong order?
#165: Is your homepage saying the right things in the wrong order?
A reorder helped a home decor brand lead more buyers through the funnel.
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No. 165: Hey all,
Is your homepage saying the right things in the wrong order?
That was the case for one home decor brand.
Their content checked all the boxes: value props, process details, customer reviews.
But conversions lagged.
So we tested a simple reordering of what came first.
If your homepage is packed with great content but still underperforming, keep reading.
In under 2 minutes, take away:
An insight to test: Why the sequence of your content matters more than you think.
A news highlight: What Prime Day proved about AI's role in online shopping.
Useful tips: How tone can increase conversions.
But first: quick announcement.
Join us for a special LIVE event next week exclusive to TCL subscribers…
📅 LIVE TRAINING:
The Mobile Conversion Formula:
How to turn mobile visitors into buyers
We'll show you the exact layouts, designs, and messaging strategies that convert mobile visitors into buyers—especially those coming from paid social ads.
You’ll Learn:
The conversion-optimized mobile layouts that turn browsers into buyers
Proven design changes that boost mobile PDP conversion rates by double digits
Advanced retargeting strategies to capture visitors who aren't ready to buy yet
Real case studies from CPG, apparel, luxury, health, and beauty brands
Live teardowns of top-performing mobile sites in your industry
Plus a LIVE Q&A and on-the-spot site tear downs for attendees.
Join us Thursday, July 31st at 10am PT (1pm ET) for a FREE training.
Can’t make it? No worries. We'll share the recording with all who sign up.
Read time: 1.5 minutes
🎯 WEEKLY INSIGHT
Trust-building homepage layouts are more effective for complex purchases.
When you say it is just as important as what you say.
For a home decor brand, we moved a trust-building section (focused on customer love, quality, and support) before an explanation of their customization process.
The result? A 3.6% lift in conversion rate.
This was with no redesign or copy changes.
Just better sequencing.
Here’s what we learned:
Shoppers deciding on complex products don’t want instructions right away.
They want to feel confident in the brand first.
By showing proof of quality and satisfaction, you back up what you’re selling. You build trust.
🕙 WHAT’S BREWING
How this 8-figure fashion brand grew revenue even with a 23% decline in traffic.
📣 IN CASE YOU MISSED IT
How to use tone to increase conversions.
The 3 product badges that lifted revenue per visitor 33%.
How to write product benefits and where to put them.
🗞️ NEWS HIGHLIGHT
What Prime Day proved about AI's role in online shopping.
👀 FROM LAST WEEK
#164: Want bigger orders? Make your upsells relevant.
💡 ALLEN’S QUICK TIP
👊 STOUT SUCCESS
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That's all for today.
If you enjoyed this, please consider forwarding it to a friend, founder, or fellow marketer.
And if you have any comments/questions, I'd love to hear them.
Until next time.
— Allen