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#166: Want faster mobile conversions? Make THIS content skippable

A small layout change made a big difference.

July 30, 2025

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No. 166: Hey all,

Before we get started, tomorrow I’ll be LIVE showing you how to turn mobile visitors into buyers.

We'll give you the exact layouts, designs, and messaging strategies that convert mobile site visitors — especially those coming from paid social ads.

Back to today’s takeaway…

What’s one of the fastest ways to lose a sale?

Slowing down a shopper who is ready to buy.

We see it all the time on mobile product pages.

Brands put long blocks of copy above the price and buttons, slowing down high-intent shoppers.

If you sell simple CPG or replenishable products, not everyone needs convincing.

Some people just want to buy fast.

Here’s how to help those buyers act quickly without hurting the rest.

In under 2 minutes, take away:

Read time: 2 minutes

📅 LIVE TOMORROW:

The Mobile Conversion Formula: How to Turn Mobile Visitors into Buyers

We'll show you the exact layouts, designs, and messaging strategies that convert mobile visitors into buyers—especially those coming from paid social ads.

​You’ll Learn:

  • The conversion-optimized mobile layouts that turn browsers into buyers

  • Proven design changes that boost mobile PDP conversion rates by double digits

  • Advanced retargeting strategies to capture visitors who aren't ready to buy yet

  • Real case studies from CPG, apparel, luxury, health, and beauty brands

  • Live teardowns of top-performing mobile sites in your industry

🎯 WEEKLY INSIGHT

Sell a product people buy more than once? Don’t make them scroll to checkout on mobile.

If someone already knows your brand and just wants to reorder, don’t slow them down with a wall of copy.

We tested this on a supplement brand’s mobile product page:

Instead of keeping the full product description and supplement facts up top, we moved them into expandable sections below the Add to Cart button.

The essentials (price, Subscribe & Save, Add to Cart) were right where they needed to be, helping ready-to-buy shoppers check out faster.

The result: A 5.8% lift in revenue-per-visitor.

For simple or repeat-purchase products, that’s key: some shoppers don’t need helpful information. They just want to order.

Instead of stacking long descriptions up top, we moved them into collapsible sections below the CTA so that:

  • Ready-to-buy shoppers can check out quickly

  • New visitors can scroll and explore more when they’re ready

⭐ Takeaway: Collapse long content and keep purchase options up top to speed up conversions for repeat or familiar products.

🕙 WHAT’S BREWING

How Rishi Tea turned a flat site redesign into $1.8M of added revenue.

📣 IN CASE YOU MISSED IT

Price bundles for higher conversions.

Experiment with optimizing based on your REAL data.

🗞️ NEWS HIGHLIGHT

Why JanSport revived its cringeworthy ads to reach Gen Z.

👀 FROM LAST WEEK

#165: Is your homepage saying the right things in the wrong order?

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Ready to talk shop? Book a strategy call with me.

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That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen