#167: Custom landing page lifts conversions 54% for this jewelry brand.

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No. 167: Hey all,

Purchase decisions hinge on relevance and proof.

Catchy ad copy and flashy designs will only get you so far.

Without a message that speaks directly to your audience and proof to back it up, it’s just noise.

For Made by Mary, a luxury jewelry brand, we tailored their landing page to a very specific segment: gift-givers.

By aligning the product’s pitch and proof with what gift-givers care about, we created a compelling, custom story that resonated.

It’s how they converted 54% more of their best-selling earrings.

Here’s the 3 sections that sealed the deal.

In less than 3 minutes, take away:

• An insight to test: How this 8-figure jewelry brand lifted product conversions by 54%.

• A news highlight: How brands are embracing partnerships over influencers.

• Useful tips: Try this if you've been experiencing an increase in abandoned carts.

But first: quick announcement.

Join us for a special LIVE event next week exclusive to TCL subscribers…

Read time: 2.5 minutes

🎯 WEEKLY INSIGHT

The 3 sections that lifted conversions 54% on Made by Mary’s custom landing page.

This luxury jewelry brand’s best-selling product is the ‘Live in Hoop’ earrings.

We developed a custom landing page targeted to the gift-giving segment of their customers only.

This allowed us to craft a specific story and use social proof to sell the outcome.

1. First, we added a headline to sell the product’s main benefit: 24/7 wear and longevity.

2. Then, we included a carousel of social proof from 5 major publications, each with a short quote tailored to gift-givers.

3. We included 1 customer testimonial under the product name, and ended with a section of 3 specific quotes that back up the product’s long-wear.

Finally, we added an upsell after the product details to give customers a chance to add-on and complete the look.

Conversions boosted by a whopping 54% as compared to the product page for the same product.

Instead of trying to appeal to all customers, we set out to answer the emotional and logical questions the gift-giver cares about and back these up with proof.

“Will my partner/friend/sister reach for these daily?”

“Do they last a long time?”

“Do they look good?”

⭐ Takeaway: Craft a custom landing page for your leading product with testimonials and proof that move a specific customer to buy.

Try it and test!

Curious how a custom landing page could help you?

Book your strategy call.

🕙 WHAT’S BREWING

This homepage redesign increased average revenue per user (ARPU) by 13%.

📣 IN CASE YOU MISSED IT

Create a sense of urgency with your visitor numbers.

This fashion brand’s images boost conversions by 19%.

Try this if you've been experiencing an increase in abandoned carts.

🗞️ NEWS HIGHLIGHT

Brands are embracing partnerships as they move away from traditional influencers.

👀 FROM LAST WEEK

#166: Help ready-to-buy shoppers convert faster on mobile.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

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Let’s work together. Here are 3 ways I can help:

•  🎯 Like this insight? See all previous wins here and collection of case studies here.​

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•  📈 Ready to work together? Get on my calendar here.

That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen