#169: A 56.8% conversion boost from one collection page banner.

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No. 169: Hey all,

Collection pages are where shoppers start evaluating.

It’s one of the first places trust begins to form – or fall apart.

We added a clear trust signal in that moment and conversions jumped 56.8%.

Here’s how to capture mid-funnel shoppers.

In less than 2 minutes, take away:

• An insight to test: Don’t reserve strong differentiators for the product page.

• A news highlight: Levi’s DTC push in Europe proves heritage brands can still optimize for online growth.

• Useful tips: Tailor button copy to the featured collection.

Read time: 2 minutes

🎯 WEEKLY INSIGHT

Highlight one clear trust signal on collection pages to convert more mid-funnel shoppers.

Some of the best opportunities to connect with your audience and signal what role you’ll play in their life come in the mid-funnel moments.

We added a short banner at the top of the collection page with a specific message:

“California-grown and USDA Certified Organic.”

Clear, verifiable proof that speaks to place and product integrity – shown early.

This simple differentiator produced a massive 56.8% lift in desktop conversions.

Collection pages shape perception while buyers are still open to options.

This is the point where intent sharpens, and trust tips the decision. You can make their experience either brand-centric or generic.

For categories like supplements, food, and wellness, specific differentiators (like certifications and rare local sourcing) are always more compelling than “claims.”

They reinforce credibility right where it counts, before the product page does any heavy lifting.

Put your strongest differentiator where buyers are browsing.

⭐ Takeaway: Reduce hesitation and create momentum with a strong differentiator early on the collection page.

As always, test!

🕙 WHAT’S BREWING

How to spot 3 conversion lifts hiding in your heatmaps.

📣 IN CASE YOU MISSED IT

3 cart upsells increased revenue by 34% for this CPG brand.

When to include price in your add-to-cart button to lift conversions.

Tailor button copy to the featured collection.

🗞️ NEWS HIGHLIGHT

Levi’s DTC push in Europe proves heritage brands can still optimize for online growth.

👀 FROM LAST WEEK

#168: Showing collections increased clicks 15% on the homepage.

💡 ALLEN’S QUICK TIP

👊 STOUT SUCCESS

Ready to talk shop? Book a strategy call with me.

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•  🎯 Like this insight? See all previous wins here and collection of case studies here.​

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That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen