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- #175: How a wishlist button lifted conversions for higher-priced products
#175: How a wishlist button lifted conversions for higher-priced products
When buyers need more time, a wishlist keeps the purchase in play.
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No. 175: Hey all,
You already know what a wishlist button is.
The real question: when does it actually drive conversions?
For brands selling higher-priced or considered products (the ones shoppers compare, plan, or gift), forcing a quick decision can backfire.
Here’s when it makes sense to include a wishlist on your product page.
In less than 90 seconds, learn:
An insight to test: Why wishlists convert more for high-consideration products.
A news highlight: Shopify and OpenAI bring commerce to ChatGPT.
Useful tips: Why giving customers options can backfire.
Read time: 1.5 minutes
🎯 WEEKLY INSIGHT
When shoppers need time, a wishlist button keeps the purchase in play.
Not every product sells in a single visit. Especially big-ticket or comparison-heavy ones.
For an arts and crafts brand with thousands of SKUs and buyers from hobbyists to professionals, premium kits carried a higher price tag and fewer instant checkouts.
We tested a wishlist option above Add-to-Cart.
The result:
+9.5% CVR
+11.5% wishlist adds
A wishlist gave hesitant shoppers a softer step forward, capturing intent without killing the sale.
It bought time without losing the buyer. A smart move in categories where decisions stretch out.
⭐ Takeaway: For higher-priced, comparison-heavy, or gifting products, add a wishlist to the PDP to catch buyers who aren’t ready now but will be later.
Try it out!
🕙 WHAT’S BREWING
How to increase AOV during the biggest sales quarter of the year.
📣 IN CASE YOU MISSED IT
Provide buyers with a sense of scale for your product.
Why giving customers options can backfire.
Here’s 3 design best practices to ignore.
🗞️ NEWS HIGHLIGHT
Shopify and OpenAI bring commerce to ChatGPT.
👀 FROM LAST WEEK
#174: 4 overlooked spots to display customer reviews.
💡 ALLEN’S QUICK TIP
👊 STOUT SUCCESS
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Until next time.
— Allen