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- #178: For gifting season, remove this distraction from your product page.
#178: For gifting season, remove this distraction from your product page.
One luxury brand boosted CVR 6%.
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No. 178: Hey all,
Holiday shoppers want one thing: to buy fast.
Every extra choice slows them down.
For a luxury home goods brand, we cut one step before Add-to-Cart.
The result: 6% conversion boost.
Here’s how it worked.
In less than 2 minutes, learn:
Read time: 2 minutes
Quick heads-up before we jump in…
📅 LIVE TRAINING
Get Your Store Holiday-Ready in One Hour
Join us tomorrow, Thursday, Oct 23, at 11 AM PT / 2 PM ET for a FREE live session with Blue Stout.
Peak season’s here, and your storefront has seconds to convert shoppers.
I’m hosting a live training to walk you through the 5 highest-impact optimizations we’ve tested across $10M+ brands (the same ones that have driven 20–40% revenue lifts during the holidays).
In this session, I’ll show you:
The 5 store changes consistently boosting conversions and AOV during peak season
A counterintuitive product page tweak that lifted AOV by 18% for a leading fashion brand
Real examples from top CPG, apparel, and home brands, backed by live A/B test data
It’s an hour built to give you tangible, data-backed wins before Black Friday hits.
Can't make it? Sign up anyway and we'll send the replay.
🎯 WEEKLY INSIGHT
In peak buying moments, shoppers want ease, not options.
Every click, question, or choice on your product page is work for the customer.
Late in the funnel, limit decisions as much as possible.
On one brand’s product page, “Is this a gift?” checkbox was listed next to Add-to-Cart.
It may seem small, but when it forces them to stop and think at the wrong moment, it stalls sales.
We moved the gift option to the cart page and pulled the ATC button higher.
The result: +6% conversions.
The buying decision stayed simple and focused.
They still had the option to customize for gifting later - when it mattered most.
⭐ Takeaway: Remove non-essential choices near Add-to-Cart. Focus drives action.
Thinking about optimizing (or redesigning) your store?
Meet with our expert team and get a free storefront analysis. We'll show you exactly what to change to increase conversions and profit.
🕙 WHAT’S BREWING
Over 12 months and 36 A/B tests, they generated $1.8 million in incremental revenue
Revising navigation increased mobile conversions 9%
Cutting brand-exposition copy boosted conversions 7.3%
🗞️ NEWS HIGHLIGHT
OpenAI launched ChatGPT Atlas, a new AI-powered web browser competing with Google Chrome
Atlas adds “Agent Mode,” letting ChatGPT handle tasks like research and shopping
The launch raises privacy and traffic concerns, shifting users from search to AI-driven browsing
👀 FROM LAST WEEK
Three brands moved benefits higher & conversions jumped 16%.
Shoppers buy faster when value is visible near Add-to-Cart.
Shifting key benefits just a bit can bring double-digit conversion gains.
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen
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