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- #181: Want mobile shoppers to keep scrolling? Try this before holiday sales
#181: Want mobile shoppers to keep scrolling? Try this before holiday sales
The design change that lifted CVR for a technical apparel brand.
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No. 181: Hey all,
If your brand sells visually-driven or feature-rich products, mobile galleries can work against you.
Most shoppers won’t tap through 8+ images to get the full story.
They leave before they see what makes your product great.
This simple fix kept them engaged and lifted conversions by 5.8%.
In less than 2 minutes, learn:
Read time: 1.5 minutes
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🎯 WEEKLY INSIGHT
On mobile, tease a clear preview of the next image in your product gallery.
Even when shoppers know more images are there, most don’t engage with mobile galleries.
For one activewear brand, that meant key technical selling points (like seams, stretch, breathability) were going unseen.
So we tested a subtle shift:
We adjusted the layout to show a clear peek of the next image, just enough to spark curiosity.
The result? A 5.8% lift in conversions.
Here’s what changed:
The gallery preview hinted there was more to see, prompting visitors to swipe.
Instead of relying on tiny dots and arrows, the layout used visual cues to pull shoppers in.
They didn’t need to guess. They just started scrolling.
⭐ Takeaway: When visuals sell the product, your layout should tease what’s next, not hide it.
🕙 WHAT’S BREWING
Full PDP redesign for designer fashion brand, Consuela Style
A simplified layout that prioritized mobile and clarified copy for quick decisions
High-intent shoppers found what they needed faster and bought with confidence
🗞️ NEWS HIGHLIGHT
Ad spend rose 26% as brands doubled down on performance channels
Customer expectations are climbing with faster delivery and easy returns becoming standard
Retail growth stayed strong, pointing to healthy consumer demand heading into Q4
👀 FROM LAST WEEK
Seeing sold-out items frustrates and adds friction
Auto-hiding these lifted conversions 17.3% during peak season
Filtering for only in-stock products removes friction during high-traffic shopping days
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen
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