Join 30,000+ brand owners, operators and marketers. Subscribe here.
No. 192: Hey all,
Collection pages lose shoppers before anyone clicks a product.
Not because of pricing or assortment, but because too many messages compete at the top of the page.
Here’s what happened when we simplified and let one thing lead.
In less than 2 minutes, learn:
Read time: 2 minutes
Need to boost conversion rates and revenue in Q1?
Meet with our expert team and get a free storefront analysis. We'll show you exactly what to change to increase conversions and profit.
🎯 WEEKLY INSIGHT
On collection pages, one clear message beats several competing ones.
An announcement bar is often the first thing shoppers see.
For a lifestyle brand, several messages were fighting for attention here:
A free shipping message
Fast delivery details
Review stars / testimonials
On desktop, they stacked.
On mobile, they rotated in a scrolling marquee.
When packed in the same space, they dilute focus right before the shopper decides to keep browsing.
We removed the rotation and tested one message.
These performed best on their own:
Free shipping threshold – gave shoppers a clear reason to continue browsing
Review star count – provided instant reassurance at a glance
The result:
Free shipping message → +5.4% lift in CVR
Review stars → +3.9% lift in CVR
Why this worked
Shoppers make a stay-or-leave decision in seconds.
When many messages compete at the top of the page, none of them register.
But a single relevant line does two things:
Reduces visual and cognitive noise
Gives shoppers ONE clear reason to keep going
⭐ Takeaway: On collection pages, your announcement bar should answer one question – not make several promises.
Choose the message that helps shoppers decide to keep browsing, and remove the rest.
Then, test!
🕙 WHAT’S BREWING
JLux lifted RPV by 13% in 6 months through targeted UX and copy optimizations.
Key wins: specific CTAs, model sizing above the buy box, and bold sale badge design.
These small but strategic changes also lifted overall conversions and engagement rates.
🗞️ NEWS HIGHLIGHT
TikTok Shop will no longer allow U.S. sellers to use independent shipping.
Brands will have to move fulfillment into TikTok’s logistics system to keep selling.
It’s a clear shift toward tighter platform control over ecommerce operations.
👀 FROM LAST WEEK
Great UX design meets customers where they are.
Reduce decisions before you try to persuade.
Build confidence by simplifying navigation, guidance, and checkout.
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen