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How to Make Your Store Visible to AI — A Live Conversation With the Shopify Team
Join us Thursday, Feb 19 at 10 AM PT / 1 PM ET for a FREE live session with Blue Stout.
Learn directly from Shopify's engineering team how to optimize your storefront for AI-powered product discovery — and what changes to make right now to stay ahead.
Here's the problem:
Most Shopify stores are not properly set up for LLM discoverability. And it's not just about the content on your site anymore — it's about how your entire product catalog is structured. Shopify's recent partnership with OpenAI means buyers can now discover and purchase products directly inside ChatGPT. How your catalog is organized will determine whether your brand shows up in those moments or gets passed over for a competitor.
This is a new channel — and the brands that optimize for it first will have a massive advantage.
What you'll walk away with:
Shopify's own recommendations for storefront, content, and catalog optimization — designed to improve your AI discoverability
A practical framework you can act on immediately after the session
Live Q&A with Shopify engineers and the Blue Stout team
Who this is for:
Brand owners and ecommerce leaders running 8-figure Shopify Plus stores who want a direct line to the people building the platform — before their competitors get there first.
Thursday, February 19 at 10a PT / 1p ET — Seats are limited.
No. 194: Hey all,
Mobile shoppers tell you what they want with their taps.
When they keep opening the same section again and again, that’s not curiosity.
It’s a signal for what matters most.
Here’s what happened when we listened.
In less than 2 minutes, learn:
Read time: 2 minutes
Thinking about optimizing (or redesigning) your store?
Meet with our expert team and get a free storefront analysis. We'll show you exactly what to change to increase conversions and profit.
🎯 WEEKLY INSIGHT
If shoppers keep opening a collapsed section, it shouldn’t be collapsed.
Most best practices on mobile point to a less-is-more approach: shorter pages, fewer sections, less scrolling.
That works for low-consideration products.
For high-consideration products, collapsing key information slows decisions.
When a layout hides the reasons to buy, confidence drops. Especially on mobile.
For a wellness brand, the product description was one of the most interacted-with elements on the mobile PDP.
Shoppers were already tapping to open it.
So we opened the description by default on mobile product pages.
The result?
+10.2% lift in mobile conversion rate.
Why this worked
For wellness products, the description isn’t optional content.
It’s where shoppers confirm ingredients, benefits, and lifestyle fit.
In this case:
Shoppers were already seeking that information
The collapsed layout added a small (but constant) friction
Opening the description upfront removed a decision and a tap
Mobile shoppers just want faster access to what builds confidence.
⭐ Takeaway: Let engagement data guide your mobile layout. If shoppers keep opening a section, hiding it will cost you conversions.
Clean design should remove friction, not delay the reasons to buy.
As always, test!
🕙 WHAT’S BREWING
By fixing conversion friction before scaling traffic.
Early wins: high-leverage A/B tests that clarified the path to purchase and cut steps.
Prioritize what shoppers need to decide faster, not just more features.
🗞️ NEWS HIGHLIGHT
Shopify merchants pay an extra 4% fee when a purchase happens through ChatGPT.
The fee stacks on top of existing Shopify and payment processing costs.
Merchants can opt out or use other AI shopping tools that don’t charge yet
👀 FROM LAST WEEK
Where your product ships from shapes perceived quality
Beyond logistics, buyers see shipping location as a trust signal
For a CPG brand selling consumable products, one line lifted CVR 20.7%.
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen