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No. 196: Hey all,
On a simple product page, price is easy to understand.
But when a product has multiple sizes, bundles, or variants, price becomes part of a comparison.
Shoppers aren’t just deciding whether to buy.
They’re deciding which version makes sense.
If that comparison isn’t clear, hesitation sets in.
In one test, changing where the price appeared on a complex product page lifted conversions by 14.3%.
Here’s what changed.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
Display price on the add-to-cart button to avoid confusion & boost conversions.
For products with many options, it's important to see how the price changes as you customize.
Present the price in a way that doesn’t startle or confuse the customer.
For a home decor brand selling customizable products, we tested adding the price directly on the Add-to-Cart button.
Including the price in the Add-to-Cart button made it easily visible, eliminated surprises at checkout, and boosted conversions by 14.3%.
Since customers can choose options that change the price, showing the price on the ATC button prevented surprises and confusion once customers got to the cart and checkout.
This transparency reduced the friction and hesitation often associated with complex purchases.
Try it and test on your products.
How it’s presented impacts how your customers react.
⭐ Takeaway: Display the price directly on the add-to-cart button for products with many options that affect the final price.
🕙 WHAT’S BREWING
Shopify's own recommendations for storefront, content, and catalog optimization to improve your AI discoverability
A practical framework you can act on immediately after the session
Live Q&A with Shopify engineers and the Blue Stout team
🗞️ NEWS HIGHLIGHT
Klaviyo now connects directly to ChatGPT, allowing marketers to pull live campaign and flow performance data using simple prompts.
Users can analyze results, segment performance, and generate insights without switching between tools.
The move signals a shift toward conversational analytics where reporting happens inside AI workflows.
👀 FROM LAST WEEK
Consistency on your storefront is now non-negotiable.
Why some brands show up in LLM searches and others don’t.
When creative no longer controls whether you’re surfaced in the first place.
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen