#103: Fashion brands: show how to style your product. Here’s why.

No. 103: Hey all,

People don’t buy your product.

They buy status, a solution to their problem, or a better version of their life.

Cool thing about fashion brands – your products can get them all three.

Because personal style is an emotional journey.

And certain products (ie: jewelry, apparel) influence this need directly.

But - you’ve got to sell it.

Here’s how.

In this 1-min read:

• This week’s win: Jewelry brand’s product styling section boosts conversions by 19%.

• In the news: Sustainable home goods brand’s subscription model drives new growth.

• Quick tips: Preventing abandoned carts and using visitor numbers to create a sense of urgency.

WIN OF THE WEEK

Fashion brands: motivate and inspire with a styling section high on your product page.

Emotions drive purchases. Especially for personal taste products, like jewelry.

Recently, one of our luxury jewelry brands saw a 19% conversion boost when we moved a, “See how it’s styled” section of images up the page under the product buy box.

Before, it was buried near the footer.

Doing so put it above a video, and landed it next to the add-to-cart (ATC) button.

Paint a picture of a sophisticated and elevated life with images of the product, styled.

⭐️ Make it easy for customers to visualize wearing your pieces before they buy.

Suddenly, they are not just pieces of jewelry; they become catalysts for their personal dreams and aspirations.

A styled section higher on the page ensures more people see it and take action.

Bonus: it’s a great way to show your whole catalog. Add an upsell section below to complete their look, and you’re off to the races.

🕙 WHAT’S BREWING

The 4 cart updates that led to millions in additional revenue for Lane 201.

📣 IN CASE YOU MISSED IT

Create a sense of urgency with real visitor numbers.

The most profitable marketing investment & how to harness it.

Tired of customers abandoning cart on first visit? Do this.

🎯 NEWS

Sustainable home goods brand’s new subscription model drives e-comm growth.

👀 LAST WEEK’S LETTER

Match your homepage message to the buyer stage.

💡 TWEET OF THE WEEK

👊 STOUT SUCCESS

Want this for your store, too?

Book a strategy call with me.

That's all for today.

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And if you have any comments/questions, I'd love to hear them.

Until next time.

— Allen

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