The Commerce Lab by Blue Stout

We send you 1 proven strategy to boost conversion rates every Wednesday morning. Based on real experiments on 8 and 9-figure ecommerce brands.

#130: This CPG pricing strategy boosted conversions by 18%.

#130: This CPG pricing strategy boosted conversions by 18%.

Don’t miss an opportunity to affirm your product’s value.

Allen Burt
Allen Burt
#129: Make your homepage convert 15% better with category sliders. Here’s how.

#129: Make your homepage convert 15% better with category sliders. Here’s how.

The design trick you need on mobile AND desktop.

Allen Burt
Allen Burt
#128: Reduce choices to increase impulse buying. Here’s how.

#128: Reduce choices to increase impulse buying. Here’s how.

Check this out.

Allen Burt
Allen Burt
#127: How to write product benefits & where to put them.

#127: How to write product benefits & where to put them.

Health brands especially: don’t miss this.

Kendrick Wilson
Allen Burt
Kendrick Wilson, +1
#126: Drive urgency with scarcity. Here’s how.

#126: Drive urgency with scarcity. Here’s how.

Two ways to use data to increase FOMO.

Allen Burt
Allen Burt
#125: “Do we need a custom landing page?”

#125: “Do we need a custom landing page?”

A 54% conversion win says yes – for certain products.

Allen Burt
Allen Burt
#124: Does your homepage speak to NEW customers?

#124: Does your homepage speak to NEW customers?

Engage new visitors with specific collections.

Allen Burt
Allen Burt
#123: “What size do I need?” Use this trick to help customers choose.

#123: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.

Allen Burt
Allen Burt
#122: The 4 big design changes that drove a 19% increase in purchases.

#122: The 4 big design changes that drove a 19% increase in purchases.

How America’s only lost luggage store scaled revenue with a redesign.

#121: Which button copy drives the most conversions?

#121: Which button copy drives the most conversions?

See how one luxury brand saw a 7.2% lift.

#120: User-generated content lifts product page conversions by 32.4%

#120: User-generated content lifts product page conversions by 32.4%

Convert buyers with your customer images. Here's how.

#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.

#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.

Add these 4 things to your cart to increase order value.

Kendrick Wilson
Kendrick Wilson
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