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#144: Too many benefits can backfire. Here’s why.
Feb 26, 2025

#144: Too many benefits can backfire. Here’s why.

Stick to what customers care most about.

Allen Burt
Allen Burt
#143: Here’s where you should display prices for complex products.
Feb 19, 2025

#143: Here’s where you should display prices for complex products.

The comparison game, price psychology, and a 14.3% conversion win.

Allen Burt
Allen Burt
#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.
Feb 12, 2025

#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

Highlight similar products and show more of your catalog.

Allen Burt
Allen Burt
#141: How to use tone to increase conversions.
Feb 05, 2025

#141: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Allen Burt
Allen Burt
#140: “What size do I need?” Use this trick to help customers choose.
Jan 29, 2025

#140: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.

Allen Burt
Allen Burt
#139: What converts more: press logos or celebrity endorsements?
Jan 22, 2025

#139: What converts more: press logos or celebrity endorsements?

Learn how to leverage social proof to increase conversions.

Allen Burt
Allen Burt
#138: How to use power words to convert new visitors.
Jan 15, 2025

#138: How to use power words to convert new visitors.

Make customers want what you’re selling.

Allen Burt
Allen Burt
#137: Apparel brand increases revenue per visitor by 13% in 6 months...
Jan 08, 2025

#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Increase revenue without increasing traffic. Here’s how.

Allen Burt
Allen Burt
#136: This full site redesign drove a 43% bump in conversion rates.
Jan 02, 2025

#136: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

Allen Burt
Allen Burt
#135: This product page message increases mobile conversions...
Dec 26, 2024

#135: This product page message increases mobile conversions...

Highlight express payment options to boost impulse purchases.

Allen Burt
Allen Burt
#134: Remove this from your product page.
Dec 18, 2024

#134: Remove this from your product page.

Encourage quick checkouts, not distractions.

Allen Burt
Allen Burt
#133: Custom landing page lifts conversions 54% for this jewelry brand.
Dec 11, 2024

#133: Custom landing page lifts conversions 54% for this jewelry brand.

Plus, the 2 types of social proof sections you need.

Allen Burt
Allen Burt
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