Archive | The Commerce Lab

The Commerce Lab
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#132: 3 ways to use repeat-buyer data to increase revenue.

Here’s how to make your upsells stand out.

Allen Burt

#131: Want to sell more bundles? Change your product image.

Here’s how to use images to show volume and variety.

Allen Burt

#130: This CPG pricing strategy boosted conversions by 18%.

Don’t miss an opportunity to affirm your product’s value.

Allen Burt

#129: Make your homepage convert 15% better with category sliders. Here’s how.

The design trick you need on mobile AND desktop.

Allen Burt

#128: Reduce choices to increase impulse buying. Here’s how.

Check this out.

Allen Burt

#127: How to write product benefits & where to put them.

Health brands especially: don’t miss this.

Kendrick Wilson

Allen Burt

Kendrick Wilson, +1

#126: Drive urgency with scarcity. Here’s how.

Two ways to use data to increase FOMO.

Allen Burt

#125: “Do we need a custom landing page?”

A 54% conversion win says yes – for certain products.

Allen Burt

#124: Does your homepage speak to NEW customers?

Engage new visitors with specific collections.

Allen Burt

#123: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.

Allen Burt

#122: The 4 big design changes that drove a 19% increase in purchases.

How America’s only lost luggage store scaled revenue with a redesign.

#121: Which button copy drives the most conversions?

See how one luxury brand saw a 7.2% lift.