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#120: User-generated content lifts product page conversions by 32.4%
Sep 11, 2024

#120: User-generated content lifts product page conversions by 32.4%

Convert buyers with your customer images. Here's how.

#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.
Sep 04, 2024

#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.

Add these 4 things to your cart to increase order value.

Kendrick Wilson
Kendrick Wilson
#118: Want to sell more bundles? Change your product image. Here’s how.
Aug 28, 2024

#118: Want to sell more bundles? Change your product image. Here’s how.

Increase conversions with bundle images that show volume and variety.

Kendrick Wilson
Kendrick Wilson
#117: Here’s when NOT to recommend alternative products.
Aug 21, 2024

#117: Here’s when NOT to recommend alternative products.

This product page change led to a 10% lift in conversions.

Kendrick Wilson
Kendrick Wilson
#116: Use power words to convert more new visitors.
Aug 14, 2024

#116: Use power words to convert more new visitors.

Make customers want what you’re selling.

Kendrick Wilson
Kendrick Wilson
#115: Which is more effective: reviews, press, or celebrity endorsements?
Aug 07, 2024

#115: Which is more effective: reviews, press, or celebrity endorsements?

How one Gen-Z brand lifted conversions with social proof.

Kendrick Wilson
Kendrick Wilson
#114: How to present “out-of-stock” items to lift conversions.
Jul 31, 2024

#114: How to present “out-of-stock” items to lift conversions.

Take a positive spin on your inventory issue.

Kendrick Wilson
Kendrick Wilson
#113: 2 ways to get more out of your collection pages.
Jul 24, 2024

#113: 2 ways to get more out of your collection pages.

Avoid “dead ends” and encourage more shopping.

Kendrick Wilson
Kendrick Wilson
#112: How to use tone to increase conversions.
Jul 17, 2024

#112: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Kendrick Wilson
Kendrick Wilson
#111: Use scale and reputation to convert new customers. Here’s how.
Jul 10, 2024

#111: Use scale and reputation to convert new customers. Here’s how.

These tests resulted in 500k+ revenue and 30% conversion lift.

Kendrick Wilson
Kendrick Wilson
#110: How to design a product page “buy box” that converts.
Jul 03, 2024

#110: How to design a product page “buy box” that converts.

From design to messaging, these 4 tests boosted conversions up to 30%.

Kendrick Wilson
Kendrick Wilson
#109: Build trust before sharing product benefits. Here’s why.
Jun 26, 2024

#109: Build trust before sharing product benefits. Here’s why.

Health and wellness brands: this one’s for you.

Kendrick Wilson
Kendrick Wilson
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