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#108: Draw attention to sale items with this price strategy.
Jun 19, 2024

#108: Draw attention to sale items with this price strategy.

This pricing strategy lifted conversions by 25%.

Kendrick Wilson
Kendrick Wilson
#107: Should your homepage focus on products or brand story?
Jun 12, 2024

#107: Should your homepage focus on products or brand story?

This controversial test lifted conversions 32% for fashion brand.

Kendrick Wilson
Kendrick Wilson
#106: 3 ways to draw attention to products on the collection page.
Jun 05, 2024

#106: 3 ways to draw attention to products on the collection page.

These badges increased revenue per visitor up to 33%.

Kendrick Wilson
Kendrick Wilson
#105: Here’s where to put add-to-cart buttons on the product page.
May 29, 2024

#105: Here’s where to put add-to-cart buttons on the product page.

These two tests increased revenue up to 25%.

Kendrick Wilson
Kendrick Wilson
#104: This full site redesign drove a 43% bump in conversion rates.
May 22, 2024

#104: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

Allen Burt
Allen Burt
#103: Fashion brands: show how to style your product. Here’s why.
May 15, 2024

#103: Fashion brands: show how to style your product. Here’s why.

This one section boosted conversions by 19%.

Allen Burt
Allen Burt
#102: Match your homepage message to the buyer stage.
May 08, 2024

#102: Match your homepage message to the buyer stage.

This copy boosted conversions 11.4%

Allen Burt
Allen Burt
#101: 2 ways to increase AOV with no upsells.
May 01, 2024

#101: 2 ways to increase AOV with no upsells.

Here’s how.

Allen Burt
Allen Burt
#100: Reduce choices to increase impulse buying.  Here's how.
Apr 24, 2024

#100: Reduce choices to increase impulse buying. Here's how.

Check this out.

Allen Burt
Allen Burt
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