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#115: Which is more effective: reviews, press, or celebrity endorsements?
Aug 07, 2024

#115: Which is more effective: reviews, press, or celebrity endorsements?

How one Gen-Z brand lifted conversions with social proof.

Kendrick Wilson
Kendrick Wilson
#114: How to present “out-of-stock” items to lift conversions.
Jul 31, 2024

#114: How to present “out-of-stock” items to lift conversions.

Take a positive spin on your inventory issue.

Kendrick Wilson
Kendrick Wilson
#113: 2 ways to get more out of your collection pages.
Jul 24, 2024

#113: 2 ways to get more out of your collection pages.

Avoid “dead ends” and encourage more shopping.

Kendrick Wilson
Kendrick Wilson
#112: How to use tone to increase conversions.
Jul 17, 2024

#112: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Kendrick Wilson
Kendrick Wilson
#111: Use scale and reputation to convert new customers. Here’s how.
Jul 10, 2024

#111: Use scale and reputation to convert new customers. Here’s how.

These tests resulted in 500k+ revenue and 30% conversion lift.

Kendrick Wilson
Kendrick Wilson
#110: How to design a product page “buy box” that converts.
Jul 03, 2024

#110: How to design a product page “buy box” that converts.

From design to messaging, these 4 tests boosted conversions up to 30%.

Kendrick Wilson
Kendrick Wilson
#109: Build trust before sharing product benefits. Here’s why.
Jun 26, 2024

#109: Build trust before sharing product benefits. Here’s why.

Health and wellness brands: this one’s for you.

Kendrick Wilson
Kendrick Wilson
#108: Draw attention to sale items with this price strategy.
Jun 19, 2024

#108: Draw attention to sale items with this price strategy.

This pricing strategy lifted conversions by 25%.

Kendrick Wilson
Kendrick Wilson
#107: Should your homepage focus on products or brand story?
Jun 12, 2024

#107: Should your homepage focus on products or brand story?

This controversial test lifted conversions 32% for fashion brand.

Kendrick Wilson
Kendrick Wilson
#106: 3 ways to draw attention to products on the collection page.
Jun 05, 2024

#106: 3 ways to draw attention to products on the collection page.

These badges increased revenue per visitor up to 33%.

Kendrick Wilson
Kendrick Wilson
#105: Here’s where to put add-to-cart buttons on the product page.
May 29, 2024

#105: Here’s where to put add-to-cart buttons on the product page.

These two tests increased revenue up to 25%.

Kendrick Wilson
Kendrick Wilson
#104: This full site redesign drove a 43% bump in conversion rates.
May 22, 2024

#104: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

Allen Burt
Allen Burt
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