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#154: Want faster purchases on mobile? Try this on your collections page.

How a supplement brand used badges for a boost in mobile conversions.

#153: Swap your first product image for an infographic. Here’s why.

A simple photo change helped buyers act faster.

Free product rewards double repeat purchase rates. Here’s how.

New data shows free gifts outperform discounts and credits.

#152: Do live “FOMO” pop-ups still work?

Why live purchase alerts work on desktop but backfire on mobile.

#151: How to adjust pricing for tariffs

A framework for price increases (with minimal impact on conversions).

#150: Where to put expert endorsements for higher conversions.

This move boosted revenue per visitor by 84%.

#149: The distraction killing your product page conversions.

How rearranging page elements boosted sales by 20.7%.

Allen Burt

#148: How OSEA increased sales from samples by 84x.

Copy their exact strategy inside.

#147: Here’s how to convert NEW customers on the homepage.

Narrow down your catalog and build trust instantly.

#146: When to hide your product's price.

When transparency might hurt conversions.

Allen Burt

#145: Get returning customers shopping quicker. Here’s how.

How to use your product categories to your advantage on the homepage.

Allen Burt

#144: Too many benefits can backfire. Here’s why.

Stick to what customers care most about.

Allen Burt