Archive | The Commerce Lab

The Commerce Lab
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#147: Here’s how to convert NEW customers on the homepage.

Narrow down your catalog and build trust instantly.

#146: When to hide your product's price.

When transparency might hurt conversions.

Allen Burt

#145: Get returning customers shopping quicker. Here’s how.

How to use your product categories to your advantage on the homepage.

Allen Burt

#144: Too many benefits can backfire. Here’s why.

Stick to what customers care most about.

Allen Burt

#143: Here’s where you should display prices for complex products.

The comparison game, price psychology, and a 14.3% conversion win.

Allen Burt

#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

Highlight similar products and show more of your catalog.

Allen Burt

#141: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Allen Burt

#140: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.

Allen Burt

#139: What converts more: press logos or celebrity endorsements?

Learn how to leverage social proof to increase conversions.

Allen Burt

#138: How to use power words to convert new visitors.

Make customers want what you’re selling.

Allen Burt

#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Increase revenue without increasing traffic. Here’s how.

Allen Burt

#136: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

Allen Burt