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Oliver Buchannon
Allen Burt

#149: The distraction killing your product page conversions.

Apr 2, 2025

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5 min read

#149: The distraction killing your product page conversions.

How rearranging page elements boosted sales by 20.7%.

Allen Burt
Allen Burt
#146: When to hide your product's price.

Mar 12, 2025

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5 min read

#146: When to hide your product's price.

When transparency might hurt conversions.

Allen Burt
Allen Burt
#145: Get returning customers shopping quicker. Here’s how.

Mar 5, 2025

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5 min read

#145: Get returning customers shopping quicker. Here’s how.

How to use your product categories to your advantage on the homepage.

Allen Burt
Allen Burt
#144: Too many benefits can backfire. Here’s why.

Feb 26, 2025

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5 min read

#144: Too many benefits can backfire. Here’s why.

Stick to what customers care most about.

Allen Burt
Allen Burt
#143: Here’s where you should display prices for complex products.

Feb 19, 2025

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6 min read

#143: Here’s where you should display prices for complex products.

The comparison game, price psychology, and a 14.3% conversion win.

Allen Burt
Allen Burt
#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

Feb 12, 2025

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5 min read

#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

Highlight similar products and show more of your catalog.

Allen Burt
Allen Burt
#141: How to use tone to increase conversions.

Feb 5, 2025

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5 min read

#141: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Allen Burt
Allen Burt
#140: “What size do I need?” Use this trick to help customers choose.

Jan 29, 2025

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5 min read

#140: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.

Allen Burt
Allen Burt
#139: What converts more: press logos or celebrity endorsements?

Jan 22, 2025

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5 min read

#139: What converts more: press logos or celebrity endorsements?

Learn how to leverage social proof to increase conversions.

Allen Burt
Allen Burt
#138: How to use power words to convert new visitors.

Jan 15, 2025

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7 min read

#138: How to use power words to convert new visitors.

Make customers want what you’re selling.

Allen Burt
Allen Burt
#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Jan 8, 2025

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7 min read

#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Increase revenue without increasing traffic. Here’s how.

Allen Burt
Allen Burt
#136: This full site redesign drove a 43% bump in conversion rates.

Jan 2, 2025

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7 min read

#136: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

Allen Burt
Allen Burt
#135: This product page message increases mobile conversions...

Dec 26, 2024

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6 min read

#135: This product page message increases mobile conversions...

Highlight express payment options to boost impulse purchases.

Allen Burt
Allen Burt
#134: Remove this from your product page.

Dec 18, 2024

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5 min read

#134: Remove this from your product page.

Encourage quick checkouts, not distractions.

Allen Burt
Allen Burt
#133: Custom landing page lifts conversions 54% for this jewelry brand.

Dec 11, 2024

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7 min read

#133: Custom landing page lifts conversions 54% for this jewelry brand.

Plus, the 2 types of social proof sections you need.

Allen Burt
Allen Burt
#132: 3 ways to use repeat-buyer data to increase revenue.

Dec 4, 2024

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7 min read

#132: 3 ways to use repeat-buyer data to increase revenue.

Here’s how to make your upsells stand out.

Allen Burt
Allen Burt
#131: Want to sell more bundles? Change your product image.

Nov 27, 2024

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6 min read

#131: Want to sell more bundles? Change your product image.

Here’s how to use images to show volume and variety.

Allen Burt
Allen Burt
#130: This CPG pricing strategy boosted conversions by 18%.

Nov 20, 2024

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5 min read

#130: This CPG pricing strategy boosted conversions by 18%.

Don’t miss an opportunity to affirm your product’s value.

Allen Burt
Allen Burt
#129: Make your homepage convert 15% better with category sliders. Here’s how.

Nov 13, 2024

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6 min read

#129: Make your homepage convert 15% better with category sliders. Here’s how.

The design trick you need on mobile AND desktop.

Allen Burt
Allen Burt
#128: Reduce choices to increase impulse buying. Here’s how.

Nov 6, 2024

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5 min read

#128: Reduce choices to increase impulse buying. Here’s how.

Check this out.

Allen Burt
Allen Burt
#127: How to write product benefits & where to put them.

Oct 30, 2024

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5 min read

#127: How to write product benefits & where to put them.

Health brands especially: don’t miss this.

Kendrick Wilson
Allen Burt
Kendrick Wilson, +1
#126: Drive urgency with scarcity. Here’s how.

Oct 23, 2024

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6 min read

#126: Drive urgency with scarcity. Here’s how.

Two ways to use data to increase FOMO.

Allen Burt
Allen Burt
#125: “Do we need a custom landing page?”

Oct 16, 2024

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5 min read

#125: “Do we need a custom landing page?”

A 54% conversion win says yes – for certain products.

Allen Burt
Allen Burt
#124: Does your homepage speak to NEW customers?

Oct 9, 2024

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5 min read

#124: Does your homepage speak to NEW customers?

Engage new visitors with specific collections.

Allen Burt
Allen Burt
#123: “What size do I need?” Use this trick to help customers choose.

Oct 2, 2024

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5 min read

#123: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.

Allen Burt
Allen Burt
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