Archive | The Commerce Lab

The Commerce Lab
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#152: Do live “FOMO” pop-ups still work?

Why live purchase alerts work on desktop but backfire on mobile.

#151: How to adjust pricing for tariffs

A framework for price increases (with minimal impact on conversions).

#150: Where to put expert endorsements for higher conversions.

This move boosted revenue per visitor by 84%.

#149: The distraction killing your product page conversions.

How rearranging page elements boosted sales by 20.7%.

Allen Burt

#148: How OSEA increased sales from samples by 84x.

Copy their exact strategy inside.

#147: Here’s how to convert NEW customers on the homepage.

Narrow down your catalog and build trust instantly.

#146: When to hide your product's price.

When transparency might hurt conversions.

Allen Burt

#145: Get returning customers shopping quicker. Here’s how.

How to use your product categories to your advantage on the homepage.

Allen Burt

#144: Too many benefits can backfire. Here’s why.

Stick to what customers care most about.

Allen Burt

#143: Here’s where you should display prices for complex products.

The comparison game, price psychology, and a 14.3% conversion win.

Allen Burt

#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

Highlight similar products and show more of your catalog.

Allen Burt

#141: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Allen Burt